Google Analytics Summit 2012: Introducing Universal Analytics
Each year Certified Google Partners are invited to attend the Google Analytics Partner Summit in Mountain View. This event is a chance for Google to announce a range of new tools, features and plans...
View ArticleInfographic: Analytics is about analysis, not data!
Accurate tracking, understanding web analytics and gaining real actionable insights are core challenges among many businesses we talk to. They have the data, and they need to know what it means in...
View ArticleThe Power of Product Feeds for Dynamic Marketing
by Mark Baartse, Consulting Director – FIRST In the classic 4 P’s of marketing, “Place” (or distribution) is often over looked in e-commerce. The site is the place, right? Yes, but not the only...
View ArticleThe Latest Tool From Google: Adwords Remarketing
AdWords Remarketing Lists for Search Ads AdWords has historically had a few ways you can target people: Keyword & match type Geographical location Device – desktop, mobile and tablet Day parting...
View ArticleIncreasing Organic Non-Brand Revenue for Teds Cameras
For the full case study (PDF) please use our download form Ted’s Camera Store has been synonymous with photography for the past 40 years. Ted’s offers all major brands and the latest in photographic...
View Article5 things you should know about Google Analytics
Google Analytics is one of the most powerful tools available that can monitor and analyse traffic on your website. Here is a list of five things you should know about Google Analytics.
View Article5 things you should know about Marin Software
Marin Software is a revenue acquisition management platform for marketers through online advertising. The web-based platform allows marketers to manage paid search, display, mobile and social media...
View ArticleGoogle launches mobile value calculator
Google Australia has launched a mobile value calculator that helps users estimate the value of mobile for their business.
View ArticleSearching for pharmacies online
Find out which online pharmacies are taking the lead in search engine page results and how they're doing it.
View ArticleGetting Demographic Data in your Analytics
New announcements have been coming thick and fast at this year's Google Analytics Summit in Mountain View, California. There have been 14 product announcements in one session!
View ArticleFairfax Media Exceeds Campaign Sales Target by 45%
Fairfax Media is the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New...
View ArticleUsability Improvements Increase New Customer Sign Up Rate for Contact Energy
Contact Energy is one of New Zealand’s leading retailers of electricity and natural gas. Contact are continually looking for ways to improve their service and improve the online customer experience and...
View ArticleFree SEO tools
Search engine optimisation (SEO) is where you ensure a website can be found in search engines, such as Google, Bing and Yahoo, for relevant keywords and phrases around what's on offer on that site. SEO...
View ArticleSearching for groceries online
Which supermarkets and grocers are maximising their market share online? Find out which online grocery stores are taking the lead in search engine page results and how they're doing it.
View ArticleIs Retargeting Digital’s Rising Star?
Digital marketing has become a promotional channel of choice for many businesses due to its flexibility, reach and ability to influence and measure the whole customer lifecycle. There has been a...
View ArticleSingapore Airlines boosts transactions whilst halving the Cost Per Sale with...
Singapore Airlines (SIA) was founded in 1972 and has developed from a regional airline to one of the most respected travel brands around the world. Today it has the reputation for being an industry...
View ArticleOnline Homewares Sites (Search Engine Rank Report)
Which Australian homewares and furniture businesses are maximising their market share online?
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